Dạng tài liệu: | | Thông tin mô tả: | Porter, Michael E., 1947- Kellogg on branding : The marketing faculty of the Kellogg School of Management / Edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler Hoboken, N.J. : Wiley, 2005 xvii, 334p. : ill ; 24 cm
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