| | Dạng tài liệu: |  |  | Thông tin mô tả: | Porter, Michael E., 1947- Kellogg on branding : The marketing faculty of the Kellogg School of Management / Edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
 Hoboken, N.J. : Wiley, 2005
 xvii, 334p. : ill ; 24 cm
 
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