1 | | New Strategic Brand Management : Advanced Insights and Strategic Thinking / Jean-Noël Kapferer . - 5th ed. - London : Kogan Page, 2012. - xviii, 492 pages : illustrations ; 25 cm Mã xếp giá: 658.8 K17Đăng ký cá biệt: Lầu 2 KLF: 2000008997 |
2 | | Sell the brand first : How to sell your brand and create lasting customer loyalty / Dan Stiff . - New York : McGraw-Hill, 2006. - xx, 262 tr. ; 23 cm Mã xếp giá: 658.827 S8Đăng ký cá biệt: 2000017434-5, Lầu 2 KLF: 2000009032 |