1 | | Consumer behavior : Buying, having, and being / Michael R. Solomon . - 13th ed., Global ed. - England : Pearson, 2020. - 640 p. ; 28 cm Mã xếp giá: 658.8 S689Đăng ký cá biệt: Lầu 2 KLF: 2000000626 |
2 | | Creating images and the psychology of marketing communication / edited by Lynn R. Kahle and Chung-Hyun Kim . - [s.l.] : Psychology press, 2012. - xxxv, 405 p. : ill. ; 24 cm Mã xếp giá: 658.8343 CĐăng ký cá biệt: Lầu 2 KLF: 2000009039 |
3 | | Managing customer experience and relationships : Strategic framework / Don Peppers, Martha Rogers . - Fourth edition. - Hoboken, New Jersey : Wiley, 2022. - xxi, 483 pages : illustrations ; 29 cm Mã xếp giá: 658.8 P424Đăng ký cá biệt: Lầu 2 KLF: 2000022628 |
4 | | The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe . - 2nd ed. - London ; New York : Routledge, 2016. - xi, 438 p. : ill ; 25 cm Mã xếp giá: 543.072 F3Đăng ký cá biệt: Lầu 2 KLF: 2000007823 |