1 | | Applications in basic marketing : Clippings from the popular business press / William D. Perreault, E. Jerome McCarthy . - 2005-2006 ed. - Boston : McGraw-Hill/Irwin, 2005. - vii, 215 tr. : Minh họa ; 26 cm Mã xếp giá: 658.8 P455Đăng ký cá biệt: Lầu 2 KLF: 2000009006 |
2 | | Essentials of marketing / William D. Perreault, E. Jerome McCathy . - 10th ed. - New York : McGraw-Hill/Iwin, 2006. - xl, 638, [36] tr. ; 28 cm + 1 CD-ROM Mã xếp giá: 658.8 P455Đăng ký cá biệt: Lầu 2 KLF: 2000009005 |
3 | | Learning Aid for use with Essentials of marketing : A marketing Strategy Planning Approach / William D. Perreault, Joseph P. Canon, E. Jerome McCarthy . - 7th ed. - Boston : McGraw-Hill/Iwin, 2008. - xi, [402] tr. ; 28 cm Mã xếp giá: 658.8 P455Đăng ký cá biệt: Lầu 2 KLF: 2000009007 |