1 | | Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe . - Hoboken, N.J. : John Wiley & Sons, 2007. - xix, 300 tr. : Minh họa ; 24 cm Mã xếp giá: 658.8 J23Đăng ký cá biệt: 2000017613 |
2 | | Life after the 30-second spot : Energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe . - Hoboken, N.J. : John Wiley & Sons, 2005. - xix, 284 tr. : Minh họa ; 24 cm Mã xếp giá: 659.1 J45Đăng ký cá biệt: 2000017506, Lầu 2 KLF: 2000009074 |