1 | | Marketing research : Within a changing information environment / Joseph F. Hair, Robert P. Bush, David J. Ortinau . - 3rd ed. - Boston : Mc Graw-Hill/Irwin, 2006. - xxvii, 700 tr. : Minh họa ; 26 cm. - ( McGraw-Hill/Irwin series in marketing ) Mã xếp giá: 658.83 H15Đăng ký cá biệt: Lầu 2 KLF: 2000009033 |
2 | | Global marketing : Foreign entry, local marketing & global management / Johny K. Johansson . - 4th ed. - Boston : McGraw-Hill Irwin, 2006. - xvi, 647 tr. ; 29 cm. - ( McGraw-Hill/Irwin series in marketing ) Mã xếp giá: 658.84 J65Đăng ký cá biệt: Lầu 2 KLF: 2000009044 |