Dạng tài liệu: | | Thông tin mô tả: | Wind, Yoram Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network Hoboken, New Jersey : Wiley, 2016 xxiv, 261 p. ; 24 cm
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