1 | | Aaker on branding : 20 principles that drive success / David Aaker . - x, 208 pages : illustrations ; 2014. - xiv, 273 p. : ill. ; 24 cm Mã xếp giá: 658.827 A1Đăng ký cá biệt: : QTKD20000138, Lầu 2 KLF: 2000009031 |
2 | | What is branding? / Matthew Healey . - Switzeland : RotoVision, 2010. - 256 tr. : Minh họa màu ; 22 cm. - ( Essential design handbooks ) Mã xếp giá: 658.82 H43Đăng ký cá biệt: 2000017421, Lầu 2 KLF: 2000009030 |