| 1 |  | CRM unplugged : Releasing CRM’s strategic value / Philip Bligh, Douglas Turk . - Hoboken, N.J. : Wiley, 2004. - xviii, 205 tr. : Minh họa ; 24 cm
Mã xếp giá: 658.8 B648Đăng ký cá biệt: 2000019050, Lầu 2 KLF: 2000008975 |
| 2 | | Customer data integration : reaching a single version of the truth / Jill Dyché, Evan Levy . - Hoboken, N.J. : John Wiley & Sons, 2006. - xxvi, 294tr. : minh họa ; 24cm
Mã xếp giá: 658.8 D994Đăng ký cá biệt: 2000017573, Lầu 2 KLF: 2000008981 |
| 3 |  | Customer Relationship Management : Concept, Strategy, and Tools / V. Kumar, Werner Reinartz . - 3rd ed. - Berlin, Heidelberg : Springer, 2018. - xxv, 411 pages : illustrations ; 26 cm
Mã xếp giá: 658.812 K95Đăng ký cá biệt: Lầu 2 KLF: 2000022623 |
| 4 |  | Customer relationship management : Concepts and technologies / Francis Buttle, Stan Maklan . - 4th ed. - London, New York : Routledge, 2019. - xxiii, 443 pages : illustrations ; 25 cm
Mã xếp giá: 658.812 B988Đăng ký cá biệt: Lầu 2 KLF: 2000009028 |
| 5 |  | Customer relationship management : Concepts, applications and technologies / Daniel D. Prior, Francis Buttle and Stan Maklan . - Fifth edition. - Abingdon, Oxon ; New York, NY : Routledge, 2024. - xxv, 345 pages : illustrations (color) ; 25 cm
Mã xếp giá: 658.8 P958Đăng ký cá biệt: Lầu 2 KLF: 2000022627 |
| 6 | | Golden circle secrets : How to achieve consistent sales success through customer values & expectations / Dale Midgley and Ben Midgley . - Hoboken, N.J. : Wiley, 2005. - xv, 174tr. : Minh hoạ ; 23cm
Mã xếp giá: 658.81 M627Đăng ký cá biệt: 2000017703, Lầu 2 KLF: 2000009027 |
| 7 | | It’s all about service : How to lead your people to care for your customers / Ray Pelletier . - Hoboken, N.J. : John Wiley & Sons, Inc., 2005. - xxiv, 232tr. : Minh họa ; 24cm
Mã xếp giá: 658.8 P388Đăng ký cá biệt: 2000017619, Lầu 2 KLF: 2000009003 |
| 8 |  | Managing customer experience and relationships : Strategic framework / Don Peppers, Martha Rogers . - Fourth edition. - Hoboken, New Jersey : Wiley, 2022. - xxi, 483 pages : illustrations ; 29 cm
Mã xếp giá: 658.8 P424Đăng ký cá biệt: Lầu 2 KLF: 2000022628 |
| 9 | | Sell the brand first : How to sell your brand and create lasting customer loyalty / Dan Stiff . - New York : McGraw-Hill, 2006. - xx, 262 tr. ; 23 cm
Mã xếp giá: 658.827 S855Đăng ký cá biệt: 2000017434-5, Lầu 2 KLF: 2000009032 |
| 10 | | Who said so? : the questions revolutionary businesses ask that make them successful / Michael E. Parker . - Hoboken, N.J. : Wiley, 2008. - xvi, 192 tr. : minh họa ; 23 cm
Mã xếp giá: 658.4 P242Đăng ký cá biệt: 2000018977, Lầu 1 TV: TKN11003745, Lầu 2 KLF: 2000008876 |