1 | | Strategic brand management : Building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan . - Fifth Edition. - Harlow, Essex : Pearson Education Limited, 2020. - 621 pages : Color illustrations ; 28 cm Mã xếp giá: 658.8 K29Đăng ký cá biệt: Lầu 2 KLF: 2000008998 |