1 | | Customer Relationship Management : Concept, Strategy, and Tools / V. Kumar, Werner Reinartz . - 3rd ed. - Berlin, Heidelberg : Springer, 2018. - xxv, 411 pages : illustrations ; 26 cm Mã xếp giá: 658.812 K9Đăng ký cá biệt: Lầu 2 KLF: 2000022623 |
2 | | Customer relationship management : Concepts and technologies / Francis Buttle, Stan Maklan . - 4th ed. - London, New York : Routledge, 2019. - xxiii, 443 pages : illustrations ; 25 cm Mã xếp giá: 658.812 B9Đăng ký cá biệt: Lầu 2 KLF: 2000009028 |
3 | | Customer relationship management : Concepts, applications and technologies / Daniel D. Prior, Francis Buttle and Stan Maklan . - Fifth edition. - Abingdon, Oxon ; New York, NY : Routledge, 2024. - xxv, 345 pages : illustrations (color) ; 25 cm Mã xếp giá: 658.8 P958Đăng ký cá biệt: Lầu 2 KLF: 2000022627 |
4 | | Managing customer experience and relationships : Strategic framework / Don Peppers, Martha Rogers . - Fourth edition. - Hoboken, New Jersey : Wiley, 2022. - xxi, 483 pages : illustrations ; 29 cm Mã xếp giá: 658.8 P424Đăng ký cá biệt: Lầu 2 KLF: 2000022628 |