1 | | Creating images and the psychology of marketing communication / edited by Lynn R. Kahle and Chung-Hyun Kim . - [s.l.] : Psychology press, 2012. - xxxv, 405 p. : ill. ; 24 cm Mã xếp giá: 658.8343 CĐăng ký cá biệt: Lầu 2 KLF: 2000009039 |
2 | | Loyalty myths: Hyped strategies that will put you out of business-and proven tactics that really work/ Timothy L. Keiningham và [nh.ng.khác] . - Hoboken, New Jersey: John Wiley & Sons, 2005. - xvii, 254tr.: Minh hoạ; 23cm Mã xếp giá: 658.8343 LĐăng ký cá biệt: 2000017481, Lầu 2 KLF: 2000009040 |