1 | | Aaker on branding : 20 principles that drive success / David Aaker . - x, 208 pages : illustrations ; 2014. - xiv, 273 p. : ill. ; 24 cm Mã xếp giá: 658.827 A1Đăng ký cá biệt: : QTKD20000138, Lầu 2 KLF: 2000009031 |
2 | | Sell the brand first : How to sell your brand and create lasting customer loyalty / Dan Stiff . - New York : McGraw-Hill, 2006. - xx, 262 tr. ; 23 cm Mã xếp giá: 658.827 S8Đăng ký cá biệt: 2000017434-5, Lầu 2 KLF: 2000009032 |