| 1 |  | Blue ocean leadership / W Chan Kim; Renée Mauborgne . - Boston, Massachusetts : Harvard Business Review Press, 2017. - v, 55 p. ; 17 cm. - ( Harvard Business Review classics )
Mã xếp giá: 658.4092 KĐăng ký cá biệt: : 2000017189-90 |
| 2 |  | Blue ocean strategy : How to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne . - Expanded ed. - Boston, Massachusetts : Harvard Business Review Press, 2015. - xxviii, 287 p. : ill. ; 24 cm
Mã xếp giá: 658.802 K4Đăng ký cá biệt: : 2000018030-4, Lầu 1 KLF: 2000036310-2 |
| 3 |  | Red Ocean Traps : The Mental models that undermine market-creating strategies / W Chan Kim; Renée Mauborgne . - Boston, Massachusetts : Harvard Business Review Press, 2017. - v, 38 p. ; 17 cm. - ( Harvard Business Review classics )
Mã xếp giá: 658.802 K4Đăng ký cá biệt: : 2000017722-3 |